Marketing


Branding and Email Management for After the Harvest Fundraiser (2014)

Developed the graphic design and media to support a “Harvest Happy Hour” fundraiser in October 2014 for After the Harvest, a Kansas City area hunger-relief organization. The slightly retro look depicts their mission of connecting farmers and volunteers to pantries. The apple reflects the fall harvest season when the organization coordinates produce donations from area orchards. My work involved creating the design, developing a postcard-size invitation, formatting the design for different media spaces -- Facebook, Twitter, and the website -- and delivering an email message using Mailchimp.


Branding and Email Management for KKFI Fall Fund Drive (2013)

Coordinated graphic design to support a new slogan for KKFI's October 4-13, 2013 on-air pledge drive. We teamed to brainstorm a "Free-Range Radio" slogan to connect to KKFI's grassroots and "unfettered" programming. This design was selected from a project we posted to the crowd-sourcing DesignCrowd site. The slogan and design were used throughout the website and email spaces the radio station uses to communicate with listeners and supporters. My work involved formatting the design for different media spaces (Facebook, Twitter, YouTube, others) and delivering email messages using ConstantContact.



  • Read the FULL REPORT on this website development project

Designed and Deployed Digital Display for Harvesters (2013)

To provide a more modern method to provide updates to employees the Harvesters Human Resources requested a digital display TV to replace the employee bulletin board. The old-fashioned bulletin board at Harvesters was a democratic and free space to share information, but times have changed. Digital display solutions are much like designing a web page, but with a higher expectation of relevance and fresh content since these units will be displayed in employee breakrooms.
  • I reviewed low-cost, effective solutions commonly used in public spaces like hospitals, universities, airports, well, just about everywhere nowadays.
  • Developed a basic theme and documentation for less technical staff to update information. The challenge is to incorporate active content relevant to employees -- Harvesters' Twitter feed, employee photos, weather, time/date, news.

Branding for KKFI Band Auction (2013)

Developed graphic design to support KKFI's annual "Biggest and Baddest Band Auction" for the April 11-27, 2013 on-air music festival and fundraiser. This design was used on all media channels, including the website, Facebook page, Twitter account, ConstantContact email system and YouTube video. To promote the annual event I created 6 videos and posted to the KKFI YouTube channel.

Branding and Email Management for KKFI Winter Fund Drive (2013)

Developed graphic design to support KKFI's 25th anniversary slogan "Celebrating 25 Years of People-Powered Radio" for the February 8-17, 2013 on-air pledge drive. This design was used throughout the website and email spaces the radio station uses to communicate with listeners and supporters. I also formatted and delivered two email messages using ConstantContact.

Marketing and Custom Web Form for KKFI Fall Fund Drive (2012)

Created a custom Gravity web form integrated with PayPal for both one-time donations and recurring (monthly) donations on the KKFI 90.1 FM radio station's WordPress website. I also created a graphic design to support the October 4-14, 2012 on-air pledge drive.
Social Media Publicity for Homelessness Marathon (2012)

Coordinated social media publicity for the Homelessness Marathon leading up to the national event on October 21, 2012. My work included creating guidelines for social media for organizers, promoting the event, which led to an increase in followers from 10 to over 500 on Facebook and to 165 on Twitter.
Social Media Publicity "Band Auction" Event (2012)

Over 100 bands and performers shared their talent during the on-air 2012 Band Auction held April 12-22, 2012 at KKFI 90.1 FM radio studios. The station raised $30,000 during the 11-day event. To support the major event, 400 photos of bands and musicians were posted to Facebook, Flickr and Twitter. Key performance indicators on Facebook showed a large increase in visitors, reach, people talking about and sharing the event. My part in the publicity included posting all photos with captions and responding to all comments.

Publicity for "Throw the Switch" Event (2011)

After several months of planning, fundraising, and construction, KKFI 90.1 FM, a community radio station serving the greater Kansas City area, switched to a new radio transmitter with a ceremonial "throwing of the switch" on Monday, September 19, 2011 at 11:30 am (Central Time).

My part on the publicity event team, included:
  • writing two news releases #1 and #2
  • posting scheduled updates via the Hootsuite social media app to Twitter and Facebook
  • working with a hired photographer for the event
  • creating images, editing photos and placing captions before posting on Facebook and Flickr
  • blogging the event

> Read a FULL ACCOUNT of the publicity for the event

Publicity for National Radio Conference (2011)

Developed website and social media publicity for the national Grassroots Radio Conference to be held in Kansas City on August 18-21, 2011. Publicity work includes developing an interactive website to allow participants to register and pay for the conference. 


Grassroots Radio Conference home page- click for full view

Publicity for Homelessness Marathon (2011)

Coordinated social media publicity for the Homelessness Marathon leading up to the national event on February 23-24, 2011. Publicity included distributing a press release and administering the Facebook Page, Twitter feed, and YouTube channel. In order to build a large following, a Facebook Ad was used.



Publicity for book reading by Native American author Dan Wildcat (2010)

Coordinated event and publicity for book reading by Native American environmental author and Haskell University professor Daniel Wildcat. The event was attended by 130 people and raised $800 for the Heart of America Indian Center. Publicity included a press release resulting in 7 local media reports, an event flyer, a web page, and a Facebook event page.



Publicity coordinator for Hope Flowers School fundraising (2007)

Participated on a team that raised over $10,000 to support Hope Flowers School in Bethlehem, which is an independent K-7 school with a peace and democracy curriculum. The Kansas City-based campaign utilized a series of three fundraiser dinners and a church-sponsored event. As publicity coordinator for the fundraising campaign, I developed a web site, brochure, and flyers. Assisted with outreach to area churches and local businesses.

  • Read FULL REPORT on publicity for Hope Flowers School

Subscribe to: Posts (Atom)