Publicity for New KKFI Transmitter

After several months of planning, fundraising, and construction, KKFI 90.1 FM, a community radio station serving the greater Kansas City area, switched to a new radio transmitter with a ceremonial "throwing of the switch" on Monday, September 19, 2011 at 11:30 am (Central Time).

My part on the publicity event team, included:
  • writing two news releases #1 and #2
  • posting scheduled updates via the Hootsuite social media app to Twitter and Facebook
  • working with a hired photographer for the event
  • creating images, editing photos and placing captions before posting on Facebook and Flickr
  • blogging the event - here and here


The images below depict the updates and comments on various social media sites. This was big news for the station and recognized the listener support for the project. 
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Twitter - The approach to tweet 2 or 3 times per day in the run-up to the event and week after the transmitter ceremony.
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Flickr- These photos were taken by photographer Tenesha Thompson. I cropped and edited the photos, adding captions, then posting to the KKFI Flickr account.


Report on publicity for event - 
Aside from using social media to promote and document the transmitter event, I sent out two news releases for the organizers.

Analytics on social media for event - 
The Facebook Insights show a significant spike in interactions with the status updates during around the time of the "Throw the Switch" transmitter event.
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Click on image to view full size